THE HISTORY OF SOAP. 100 YEARS OF JABONES BELTRÁN.
The history of soap brings together passionate moments of the history of soap-making in Spain recounted from the perspective of the Castellón family business, Jabones Beltrán. The book studies the importance of soap during the Civil War, the subsequent chemical and technological development that took place during the 1950s and on into the twenty-first century with the establishment of the trend of responsible consumption. The role played by family companies, business history and company ethics are three core themes of this book.
A HISTORY OF SOAP
Nobody knows exactly when or where soap was first made. According to Roman legend soap was discovered when rainwater flowed down the sides of Mount Sapo, alongside the Tiber. Fat residues left by the numerous animal sacrifices mixed with the ashes from the ceremonial wood fires, and the Roman slaves noted how this mixture had valuable cleaning properties, firstly for their hands and then garments. Do you want to know the whole history of soap? Find out in this section.
JABONES BELTRÁN: A CENTENARY COMPANY
“ A survey of 100 years during which each decade brought new challenges to be met, and changes that had to be adapted to; meanwhile family bonds grew stronger and the company went on to achieve what few business ventures attain: a centenary celebration.” Editorial Dikynson. Jabones Beltrán is today the only example of a family soap-making business that has operated this long in Spain. Do want to know more about the company? See this section.
Ramón A. Feenstra is a lecturer in the Department of Philosophy and Sociology of the Universitat Jaume I de Castellón . He completed his degree in Advertising and Public Relations in 2005 and in History in 2013. In 2010 he was awarded a doctorate in Moral Philosophy, for which he received the prize awarded for the most outstanding doctoral thesis. He is the author of a number of books including Democracia monitorizada en la era de la nueva galaxia mediática (Icara, 2022), Ética de la publicidad. Retos de la era digital (Dykinson, 2014) and Democracia, historia de un secuestro (EUG, 2020).
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On Friday 21st May at 6 pm, the author, Ramón Feenstra, held the official launch for his book and signed copies at the Menador in Castellón.
The Universitat Jaume I de Castellón streamed the event online. If you missed it click on the image below to watch the video.
Mara Beltrán Aparici, a member of the fifth generation of Jabones Beltrán, Vicent Sanz Rozalén, a lecturer in history at the Universitat Jaume I and specialist in modern history, took part in the launch along with the book’s author, Ramón Feenstra, who gave a first-hand account of the exciting process of researching our company’s history.
To see images of this event and for more information, click here.